Prof. Vikas Arya, 31, is at an advanced state of completing his doctorate in Digital Brand Management from DIT University, Dehradun-Uttarakhand. He submitted his thesis in May 2019, and expects to be called for his thesis defence by the 2nd week of August 2019. Earlier, Prof. Arya did his MBA from the Institute of Management & Development, New Delhi during 2011-13, prior to which he obtained his bachelors’ and masters’ degrees in psychology. Immediately prior to joining RSB, he was associated with the University School of Business-Chandigarh University, Punjab, as an Assistant Professor. During his stint in Chandigarh University, he successfully organized an International Conference on Sustainable Development & Social Innovation in Business as a co-convener. The conference was hosted by Chandigarh University in association with Arkansas State University, New York, USA, and Emerald Publishing, India during 25th – 26th February 2019, where more than 250 authors presented their research works.
Prof. Arya is Editor of special issue of FOUR International Journals listed in Scopus & ABDC-C categories. He has an impressive track record in research, having one ABDC-A category publication in IJIM (Impact Factor 5.2), two papers in ABDC-B category, one paper in ABS-2nd Rank, and two papers in ABDC-C category. In all he has eight publications in Scopus indexed journals. He has attended more than thirty five National and International Conferences (Mostly at IITs/IIMs) along with more than ten workshops/FDPs, and presented his research paper based on EMOJIs at Copenhagen Business School, Denmark during 2017.
He is an expert on data analysis using SPSS, AMOS, ADANCO, SMART_PLS and he has imparted training on “Research & Data Analysis” and “How to Write a Paper for Category Publication” in a workshop organized at national level. His core research & teaching interests are in Consumer Behaviour, Brand Management, Marketing Communication, Destination Branding, Digital Mobile Apps marketing and, Brand Building using virtual platforms. For his significant research contribution, he recently received the “Best Young Researcher” award from Global Education and Corporate Leadership Awards -2018. To enhance his knowledge in the digital space, he also attended an Executive Education Programme on Strategic Management of Digital Technology organised by the Indian Institute of Management Bangalore in 2016.
Before switching to academics, he served in Industry for about four-and-a-half years, during which he worked for Digital Marketing agencies, Education industry, and Press & Media companies.